Adidas reveals Oceaunz as the offcial match ball of the Womens World Cup 2023, Which features CTR-Core, Speedshell and latest Connected Ball Technology to elevate match data and insights. The same technology we saw in the 2022 World Cup Al Rihla match ball. The OCEAUNZ marks the ninth successive football produced by Adidas for the FIFA Women’s World Cup.
“OCEAUNZ” get it’s acronym from the names Oceania, Australia and New Zealand. OCEAUNZ’s design is inspired by the unique natural landscapes of the two host nations and paying homage to them. It’s name reflects the coming together of both the nation as host nations of the tournament. It has been designed to cope with the demands and speed of the modern game.
The Adidas 2023 Women’s World Cup ball is a combination of a white base with black and blue applications and eye-catching yellow detailing. The ball itself has white, blue, and green decorations on a background of pearlescent white that was inspired by the geography of Australia. There are also visual references to New Zealand’s enormous mountains and Australia’s relationship to the Indian Ocean. Both host countries’ cultural symbols and initials commemorate the union of Australia and New Zealand.
Australia and New Zealand top artists were involved in the markings and designing of the Match ball. As the ball is a celebration of the cultures of both the host nations. So, renowned local artist Chern’ee Sutton drew the Australian markings on the ball, and Kiwi artist Fiona Collis designed the New Zealand patterns and elements. They’re also involved with the FIFA Women’s World Cup 2023 brand identity, Beyond Greatness as their art is part of it too.
Speaking about the launch of OCEAUNZ, FIFA Secretary General Fatma Samoura said: “adidas has created an iconic Official Match Ball for the FIFA Women’s World Cup that reflects diversity, inclusivity and togetherness, fitting themes for the first-ever FIFA Women’s World Cup to be co-hosted by two different countries from different confederations.” said FIFA Secretary General Fatma Samoura, about the launch of OCEAUNZ
“This edition of the tournament will be extremely special and the rich cultures of Australia and Aotearoa New Zealand, as evoked on OCEAUNZ, are certain to take the experience of visiting fans and teams #BeyondGreatness.”
📦 special delivery in Sydney today. welcome 𝗢𝗖𝗘𝗔𝗨𝗡𝗭 ️
— adidas Football (@adidasfootball) January 24, 2023
together with @FIFAWWC, we revealed the official match ball for the FIFA Women’s World Cup 2023 pic.twitter.com/tPZwoTKZ9v
The Design Director of Football Graphics at Adidas, Franziska Loeffelmann, said, “With record viewing figures for the Women’s Euros tournament last year, the upcoming World Cup is set to be a massive moment for the game that we love. We’re turning up with a match ball that we’re incredibly proud of – featuring our innovative technology and with a design that represents the natural beauty of the landscape in which it will be played.”
Loeffelmann adds: “The game is always evolving, and the design of the OCEAUNZ is built to help players cope with the pace and demands of the modern game. We’re hugely excited for the FIFA Women’s World Cup and to see the women’s game lifted to even further heights, in two fantastic host nations.” added by Loeffelmann
OCEAUNZ and all FIFA Women’s World Cup 2023 merchandize will be available to purchase in adidas stores and FIFA stores, at selected retailers and online at www.adidas.com/football and www.FIFASTORE.com
The 2023 FIFA Women’s World Cup will kick-off with New Zealand taking on Norway in the opening match on July 20, before Australia play the Republic of Ireland later that day. The Final will be held in Sydney / Gadigal on August 20.
Women’s World Cup 2023 Tickets are available at FIFA.com/Tickets.
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