As Super Bowl is among the world’s most-watched televised single sporting events and frequently commands one of the largest audience among all American broadcasts during the year. Apart from the championship game itself, Super Bowl commercials are a key part of the entertainment every year. The Super Bowl has very high viewership, So, the commercial airtime during the Super Bowl broadcast is most expensive of the year. The cost of a 2023 commercial is more than $7 million (a record-high compared to previous years)
Over the years, some Super Bowl ad campaigns have been etched in fans’ memories for years and have attained legendary status among fans. From buzziest celebrity cameos to silly storylines, heartstring-tugging commercials which made us cry, Super Bowl ads are the pinnacle of brand marketing, Check out some of the best Super Bowl commercials over the years which are as follows :
NFL – “The 100-Year Game” (2019)
The NFL’s 100th Anniversary commercial from 2019 is one that many fans still find iconic. It doesn’t get more “all-star” than this! Some of the NFL’s biggest stars come together for an elegant dinner to celebrate the National Football League’s anniversary, but the fancy event quickly goes awry after a cake-related fumble.
Old Spice’s “The Man Your Man Could Smell Like” (2010)
In this commercial, Old Spice urged viewers to stop settling for men who smell like ordinary soap. Isaiah Mustafa, encourages female viewers to imagine that their own boyfriends could be more like him if only he smelled like them, taking viewers on an incredible journey
Volkswagen’s “The Force” (2011)
Super Bowl commercials have used pop culture references for decades, and this Volkswagen spot did it in the most endearing way possible. What’s not to love about a little kid who fancies himself Darth Vader?
Budweiser’s “Whassup?” (2000)
One straightforward question from Budweiser from 1999 is still heard today: “Whassup? Five pals are shown checking in on the phone in the famous commercial, prompting one another with an exaggerated greeting that calls for a floppy tongue and an open mouth. The video, which debuted during Monday Night Football in December 1999, became well-known during the 2000 Super Bowl. And the ripple effect of “Whassup?” still shows in today’s culture.
Pepsi: Now And Then (2002)
Britney Spears, who is amazing, takes us on a journey through five decades of recreated old Pepsi commercials, beginning with the 1950s. Get ready to experience all the memories.
Amazon: Mind Reader (2022)
Can you really blame us? We’ll admit that we’ve seen this advertisement more times than we can count. It will always be amusing to hear Alexa turn on the blender as soon as Colin Jost begins to speak.
Squarespace: Sally’s Seashells (2022)
One word: Zendaya. Loyal fans definitely enjoyed her fun role as a fashionable entrepreneur (or shall we say “seashell celebrity”). In this seaside Squarespace spot, “Sally” as she’s called in the ad–becomes a beachy entrepreneur that takes her seashell selling business from an unfulfilled dream to a full-fledged empire.
Doritos: Now It’s Hot (2019)
Chance the Rapper and the Backstreet Boys have teamed up for the collaboration we never knew we needed. The boy band’s classic song “I Want It That Way” is given a hip-hop makeover in the advertisement, and Chance contributes a powerful new verse.
E-trade: Baby (2008)
E*Trade unveiled a baby as their unorthodox ambassador for a financial services company. However, the E*Trade baby, voiced by comedian Pete Holmes, demonstrated in the numerous commercials that followed his on-air debut during Super Bowl XLII that he could manage his money and assets with the assistance of the company.
Apple’s “1984” (1984)
In the third quarter of Super Bowl XVIII in 1984, while the Los Angeles Raiders were on their way to defeating the Washington Redskins (now the Washington Commanders), the world was introduced to the Apple Macintosh computer.
McDonald’s “The Showdown” (1993)
Michael Jordan and Larry Bird engage in a wild game of horse for Jordan’s Big Mac. Although the images are stunning, this film is still remembered for the catchphrase “nothing but net.”
Chrysler – “It’s Halftime in America” (2012)
One of the all-time longest Super Bowl commercials is the two-minute-long Chrysler ad. the inspirational speech by Clint Eastwood is exactly what people really needed to hear it after the Great Recession—and it’s still relevant today.
Coca-Cola’s “Hey Kid, Catch!” : Mean Joe Greene (1979)
The legendary Coca-Cola Super Bowl ad featuring the Pittsburgh Steelers defensive lineman may not be the funniest or smartest ever produced, but it is undoubtedly one of the most recognizable.
Pepsi – Cindy Crawford (1992)
Due to its enormous popularity, Pepsi recreated the Cindy Crawford commercial almost 30 years later, including Cindy’s kid. Wow, what a nice-looking family.
Doritos – “Cool Ranch Dance” (2020)
It will go down in history as one of the most surprising (and funny!) Super Bowl mash-ups ever when Sam Elliott and Lil Nas X dance to “Old Town Road.”