The FIFA Women’s World Cup heads to Australia and New Zealand in 2023, marking the first time the tournament will be played across two countries and will be expanded to 32 teams. As the FIFA Women’s world cup is one of the biggest Women’s sporting events there will be strong branding presence across the tournament both physically and digitally. So, following are the FIFA Women’s World Cup 2023 Sponsors.
The organizations which are sponsoring the 2023 FIFA Women’s World Cup are as follows :
FIFA Partners
Adidas
The relationship between German Sportswear giant’s Adidas and FIFA the governing body of World Football dates back more than 50 years. Adidas and FIFA are partners since 1970, has been supplying the Official Match Ball for the FIFA World Cup since that year. The Adidas Telstar was the first ball commissioned for the World Cup in 1970.
Adidas is the official supplier of all FIFA events and has been provided uniforms and products to all FIFA officials, referees, player escorts, flag bearers, ball crew and volunteers for all FIFA-affiliated events, which Adidas also sponsors.
FIFA’s current deal with Adidas which was made in November 2013 runs until 2030, with the agreement granting Adidas to be the Official Partner, Supplier and Licensee rights for all FIFA events.
Coca-Cola
The Coca-Cola Company (NYSE: KO) which has his headquaters in Georgia, USA. It is a total beverage company with products sold in more than 200 countries and territories. Coca-Cola has been associated with FIFA since 1950, With a formal partnership starting in 1974 and it became the official sponsor of the FIFA World Cup in 1978, The Coca-Cola Corporation is one of FIFA’s most seasoned corporate partners. Since 1950, Coca-Cola has placed stadium advertisements throughout every FIFA World Cup.
Since 2006, Coca-Cola has been the only company to operate the FIFA World Cup Trophy Tour by Coca-Cola, giving millions of spectators the chance to see the magnificent Trophy and heighten excitement for the competition.
Coca-Cola and The Panini Group have been a thick partners for years. As the Panini group are the world leaders in the officially licensed collectibles, including sticker albums. Both Coke and Panini offer exclusive FIFA digital and physical stickers for FIFA World Cup tournaments across the globe.
Wanda Group
Wanda Group is a Chinese multinational conglomerate. There headquartered is in Beijing. They are into property development business and also the owner of Wanda Cinemas and the Hoyts Group.
FIFA announced in March 2016 that Wanda would be a major Sponsor for all FIFA international events until 2030. The Wanda Group becomes the first Chinese corporation to become a FIFA Partner in September of the same year.
According to the agreement, Wanda Group will have the rights to cover all FIFA affiliated competitions and corporate activities till the 2030 FIFA Men’s World Cup.
At the time of agreement announcement, FIFA President Gianni Infantino said “We are pleased to welcome the Wanda Group to FIFA. A company that has a long affiliation with football, has been an active supporter of the game for many years and shares our enthusiasm to develop and strengthen football,”
Hyundai Motors • Kia
Hyundai Motors and Kia are the sister concern of Hyundai Motor Group which has his Headquarters in Seoul, South Korea chaebol.
Hyundai’s first association with FIFA started in the year 1999, when it signed an agreement to sponsor 13 FIFA competitions. including 2002 Men’s World Cup, which was held in South Korea and Japan. Kia association with FIFA began around 2006 Men’s World Cup when they extended the contract of their partnership for the second term from 2007 to 2014, with Hyundai serving as one of six FIFA Partners.
Hyundai has been an official automotive partner of FIFA and a top-tier partner. The deal entitled Hyundai to gain sponsorship rights to all FIFA competitions, exclusive marketing opportunities, extensive global media exposure and affiliation with FIFA’s special events and development initiatives.
FIFA and Hyundai last extended their partnership in November 2010, When Hyundai Motor Group signed a long-term agreement to continue the partnership until 2022.
This sponsorship package includes comprehensive rights for all FIFA competitions, including two more editions of the FIFA World Cup™, the FIFA Women’s World Cup™, the FIFA U-20 and U-17 World Cups, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, the FIFA Futsal World Cup as well as the FIFA Confederations cup
For the past 24 years, Hyundai has been an official automotive partner of FIFA. Where ground transportation of the FIFA tournaments was taken care by Hyundai since the 2006 Germany men’s World cup. This year, as a partner to make a sustainable FIFA World Cup, Hyundai is joining FIFA on a shared journey towards building a more sustainable world.
Transportation is essential to the successful staging of an international event like the FIFA World Cup. As the Official Automotive Partner, Hyundai Motor Group supplying vehicles to transport the national football teams, referees, officials and delegates during the international tournament. They will be providing a fleet of vehicles for the tournament that offer reliability, comfort and safety, the smooth operation.
As a sustainability partner, to show the strength of their commitment for sustainability, 50% of the passenger cars and a proportion of the buses they will be providing are eco-friendly models.
Qatar Airways
Qatar Airways is the flag carrier airline of the State of Qatar whose headquarters is in Doha, Qatar. Since May 2017, Qatar Airways is the Official Airline Partner of FIFA. Qatar Airways partnership with FIFA is tied to the mission of utilising the power of football to unite people of all ages and backgrounds. The current agreement between the Qatar Airways and FIFA will see Qatar Airways sponsor all FIFA tournaments until the end of the 2022 men’s World Cup.
As a official airline partner Qatar Airways can features this in its product and service during the FIFA tournaments The alliance has gone from strength to strength, with The World’s Best Airline sponsoring numerous tournaments such as the FIFA Confederations Cup 2017, the 2018 FIFA World Cup Russia, the FIFA Club World Cup, and the FIFA Women’s World Cup, The 2022 FIFA World Cup Qatar.
QatarEnergy
In December 2021, FIFA and QatarEnergy the state-owned petroleum company with its headquarters in Doha entered their first partnership for the FIFA Arab Cup and in March 2022, it became the FIFA partner to cover FIFA World Cup Qatar 2022 and the deals run until the end of 2022
Algorand
In May 2022, Algorand which is marketing itself as a green blockchain technology company was announced as FIFA’s official blockchain platform.
FIFA and blockchain technology company Algorand have partnered up to reach a sponsorship and technical cooperation agreement. As a result of the deal, Algorand will offer the official blockchain-supported wallet service and serve as FIFA’s official blockchain platform.
As per the deal, Algorand will be a FIFA Women’s World Cup Australia and New Zealand 2023 Official Sponsor as well as a FIFA World Cup Qatar 2022 Regional Supporter in North America and Europe.
Algorand will help FIFA grow its digital assets strategy further as part of the partnership, and FIFA will give sponsored assets like advertising, media exposure, and promotional possibilities.
FIFA Women’s World Cup 2023 Partners :
VISA
Visa is an American financial services corporation headquartered in San Francisco, California. Since 2007, it is the global partner of FIFA and also its Official Payment Technology Partner. The FIFA partnership provides Visa with global rights to a broad range of FIFA activities.
Visa offers exclusive payment service and other offers for Visa card holders at all FIFA-affiliated stores, event and exclusive access to tickets for FIFA tournaments.
Visa agreed a deal to become Fifa’s first ever ‘Women’s Football Partner’ for FIFA women’s World Cup 2023 in 2021 after the governing body created a dedicated sponsorship package for its women’s competitions. As the Exclusive Payment Service for the FIFA Women’s World Cup 2023, Visa will implement its innovative payment technology at tournament venues and deliver exclusive experiences for fans and clients.
Xero
Xero is a New Zealand–based technology company with Headquarters in Wellington. It provides cloud-based accounting software for small and medium-sized businesses.
Xero was announced as a FIFA Women’s Football Partner in April 2022. Xero is the second FIFA Women’s Football Partner under the new commercial structure from 2023. The agreement is set to begin in 2023.
Xero and FIFA Women’s Football will work together to support the growth of the women’s game, Capacity-Building for Administrators, and Coach Education Scholarships. The FIFA Women’s World Cup 2023 as well as the 2024 and 2026 FIFA U20 and U17 Women’s World Cups will be covered by Xero’s partnership with FIFA.
FIFA Women’s World Cup 2023 Sponsors :
Calm
Calm, is a Subscription based app company which is based in San Francisco, California. offering meditation, relaxation, focus and sleep solutions through their subscription based app. Calm and FIFA join hands in November 2022 just before the start of 2022 FIFA men’s World Cup to bring mental wellness to players, workforce and fans.
Calm will be the ‘Official Mindfulness and Meditation Product’ of the FIFA World Cup 2022, FIFA Women’s World Cup 2023 and FIFAe Nations Cup 2023 as announced by FIFA
The deal include apart from branding rights, All players, team staff, workers, volunteers will get the calm subscription absolutely free at the aforementioned FIFA tournaments. Fans can rejoice too as FIFA is offering heavy discounts on calm suscriptions for fans. As fans will receive 50% off subscriptions via exclusive offers prior to the FIFA World Cup 2023 and other FIFA events.
Globant
Globant is an IT and Software development company operating in many countries. It was founded in Buenos Aires, Argentina but currently its headquartered is in Luxembourg. Globant and FIFA had signed a multi-year deal in October 2022. Apart from working for the growth of FIFA In-house streaming platform FIFA+ and also enhancing user experience as a Global Platform Supporter.
The deal will entitled Globant to serve as a sponsor for flagship events like FIFA Men’s World Cup 2022, and FIFA Women’s World Cup 2023 in Australia & New Zealand. As Globant is serving as a Regional Supporter of the 2022 FIFA Men’s World Cup in North America and Europe and a Sponsor of the 2023 FIFA Women’s World Cup.
Apart from the above mentioned two tournaments, The deal will also sees Globant to be a Global sponsor of FIFAe Series in 2023, 2024 and 2025, and a worldwide tournament supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.
Romy Gai, FIFA’s Chief Business Officer said that “Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years,”
“Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”
FIFA Women’s World Cup 2023 Official Supporters
Commwealth Bank or CommBank
The Commonwealth Bank of Australia (CBA), or CommBank, is an Australian multinational bank, The headquarter is in Sydney, Australia. Commonwealth Bank announced as FIFA Women’s World Cup Australia & New Zealand 2023 Official Supporter on 13 November 2022.
After signing the deal with FIFA and becoming a official Supporter of FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest brand investors in women’s sport in Australia.
Both CommBank and FIFA will work together on many things relating to women sports and they also agreed to work on the CommBank FIFA Women’s World Cup 2023 Player Escort Programme.
Inter Rapidísimo
Inter Rapidísimo is an colombian organization which operates in courier sector since last 35 years. Inter Rapidísimo announced as FIFA Women’s World Cup Australia & New Zealand 2023 Official Supporter on 24 February 2023.
The new deal was made and Inter Rapidísimo, has expanded its partnership after It became the first Columbian company to be an official Regional Supporter of the FIFA World Cup Qatar 2022.