FIFA Women’s World Cup 2023 Mascot: What does Tazuni means and Why it is selected ?

FIFA Women's World Cup 2023 Mascot
Pic Credit : FIFA+

Tazuni, a fun, football-loving penguin was unveiled as the FIFA Women’s World Cup 2023 Mascot prior to the group stage draw, capturing the spirit of an event that will go Beyond Greatness and it has turned plenty of heads already. The tournament’s offcial mascot was unveiled on 19 October 2022.

What does Tazuni Means ?

Tazuni, which is the combination of the Tasman Sea and ‘Unity’, a key value of the event to be co-hosted by Australia and Aotearoa New Zealand in 2023. It represents a little penguin related to Eudyptula minor endemic to New Zealand, with a closely related Eudyptula novaehollandiae species found in Australia and New Zealand.

FIFA Women’s World Cup 2023 Mascot is a 15-year-old midfielder, who fell in love with football after playing the game on the beach one day – As per FIFA. The football-loving teenage penguin will bring the excitement of the tournament and inspire a new generation of fans

“Tazuni stands for everything which makes the Women’s World Cup unique, and her story will resonate with millions of young fans around the world,” FIFA Secretary General Fatma Samoura said.

“We look forward to her playing a starring role in the tournament and helping to inspire the next generation as we continue to take women’s football and the FIFA Women’s World Cup Beyond Greatness.”

Why Tazuni is selected for Australia and New Zealand World Cup 2023 ?

FIFA have decided to have only one mascot because Tazuni represents both nations. As Tazuni is a penguin which is a native to both Australia and New Zealand, As her name is a fusion which include Tasman Sea which connects both country and ‘Unity’ which is a official theme song for Australia and New Zealand Women’s World Cup 2023.

Sarai Bareman, FIFA’s Chief Women’s Football Officer said: “Tazuni is the perfect mascot for this tournament, exemplifying all that is positive about the biggest women’s football event ever staged, and our sport-obsessed host nations who are ready to welcome the world.”

“Like millions of youngsters worldwide, football is how Tazuni expresses herself, and the FIFA Women’s World Cup Australia & New Zealand 2023 will provide inspiration for a new generation of football fans and participants from across the globe.”

FIFA Women’s World Cup 2023 Official Poster Unveiled

The FIFA Women’s World Cup Australia & New Zealand 2023 official poster and nine custom Host City posters were unveiled in pop-up outdoor gallery installations in Adelaide/Tarntanya and Wellington/Te Whanganui-a-Tara.

To celebrate the world’s largest women’s sporting event, Posters was released in time on the occasion of International Women’s Day, the official poster cover the iconic tournament’s theme of Beyond Greatness.

The official posters for the FIFA Women’s World Cup 2023 are here!

Pic Credit : FIFA+


Three powerful female silhouettes that stand for good progress in women’s sports are the centrepiece of the official poster.

The winner’s trophy is prominently displayed in the centre, focusing attention on athletic prowess as we work to advance the game.

A bringing together of the world and the host nations is embraced by the backdrop football element.

The foreground player silhouettes represent the athleticism, talents, and passion demonstrated during play as well as the joy of celebrating.

Pic credit : FIFA+

Nine Host City posters also presented in gallery-style installations in Adelaide/Tarntanya and Wellington/Te Whanganui-a-Tara

The official posters for the Host Cities are here.

List of official FIFA Women’s World Cup Mascots

FIFA Women’s World CupHost CountryMascot NameMascot Description
1991ChinaLing LingA bird-like mascot
1995SwedenFiffiA Viking
1999United StatesNutmegA Fox
2003United StatesnoneThere was no mascot because tournament suddenly move from China to the US, due to the SARS outbreak
2007ChinaHua MulanA girl, based on the Chinese folk tale of Hua Mulan
2011GermanyKarla KickA Cat.
2015CanadaShuémeA great white Owl; her name derives from chouette, French for “owl”
2019FranceEttieA chicken
2023Australia & New ZealandTazuniA little penguin, her name is a fusion of the Tasman Sea and ‘Unity’

FIFA Women’s World Cup 2023 official Theme Song

On 28 October 2021, FIFA released “Unity” as the theme song for the FIFA Women’s World Cup 2023 . It was created by British DJ and music producer kelly Lee Owen. It was released on the same day as the official emblem and slogan unveiling.

FIFA Women’s World Cup 2023 Official Logo

On October 28, 2021, at a live show, the official emblem was introduced. It was created in collaboration by the Toronto-based company Public Address and the Los Angeles-based Works Creative Agency. The logo shows a football surrounded by 32 different coloured squares, representing the tournament’s extended playing surface and the varied topography of the two host countries. Designs designed by Australian artist Chern’ee Sutton and Maori artist Fiona Collis that represent the Indigenous peoples of the host countries will be incorporated into the tournament’s overall identity.

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